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Streetwear inspired by Jamaican Culture

be you. be irie.

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t shirts

Stylish shirts in a perfectly fitting unisex cut. Made from 100% organic cotton and produced fairly.


Super comfortable sweater made from thick organic cotton. Modern unisex fit, oversized or regular fit.

Flip flops

Comfortable and practical: these are our stylish Irielettes. Suitable for indoor and outdoor use.


Stylish designs inspired by Jamaican culture and designed with a lot of heart and attention to detail.


High-quality, super comfortable organic cotton (GOTS certified). Printing and embroidery in the EU (Germany & Slovakia).


No fast fashion! High-quality organic materials that are produced under fair conditions (Fair Wear Foundation). Climate-neutral shipping and no plastic packaging.

Sebastian, Gründer Irieginal
Sebastian, Gründer Irieginal

be you. be irie.

Irieginal is made up of the terms “Irie” and “Original”. Irie is a Jamaican word (Patois) and means “free”, “happy” or “to be satisfied with yourself”. The original is in this composition that everyone is unique. In a nutshell, Irieginal stands for "be you. be irie." Be yourself! Be free, happy and content with yourself!


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