This privacy policy describes how your personal data is collected, used and shared when you use or purchase something from www.irieginal.com (the "Website").

General information

Data protection is of utmost importance to us. The processing of personal data, such as the name, address, or email address of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and other applicable legal provisions. This privacy policy aims to inform you about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects about their rights.

What personal data is collected?

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the Site, we also collect information about the individual web pages or products you visit, the websites or search terms that brought you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect device information using the following technologies:

"Cookies" are data files that are stored on a device or computer and often contain an anonymous unique identifier. Further information about cookies and how to disable them can be found at http://www.allaboutcookies.org.
- "Log files" record actions on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamp.
- "Web beacons", "tags" and "pixels" are electronic files used to collect information about how you navigate the website.

When you purchase or attempt to purchase something on the website, we also collect certain information about you. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone number. We refer to this information as "order information."

By "personal data" in this privacy policy we mean both device information and order information.

How do we use personal data?

We generally use the order information we collect to fulfill orders we receive through the Site (including, without limitation, processing your payment information, arranging shipment, and sending you invoices and/or order confirmations).

We also use this order information to communicate with you, to check our orders for potential risks or fraud, and to provide you with information or advertising related to our products or services, provided this is consistent with your privacy settings.

We use the device information we collect to check for potential risks and fraud (especially your IP address) and more generally to improve and optimize our website (e.g., by analyzing our customers' navigation behavior and their interaction with the website, and to assess the success of our marketing and advertising campaigns).

Disclosure of your personal data

We only share your personal data with third parties who help us use your personal data as described above. For example, we use Shopify to power our online store. You can find more information about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to understand how our customers use the website. You can find more information about Google's use of your personal data here: https://policies.google.com/privacy?hl=de. You can deactivate Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your personal data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative's (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted ads here:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. These cookies cannot be tracked across the websites of different AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can opt out by disabling the Google conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. As website operators, we have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.

You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/ .

You can configure your browser to notify you when cookies are being set, to allow cookies only in individual cases, to block cookies in certain cases or entirely, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook uses the data for its own advertising purposes, in accordance with the [relevant policy/guidelines]. Facebook Data Use Policy This allows Facebook to display advertisements on Facebook pages as well as on external platforms. We, as page operators, have no control over this use of data.

You can find further information on protecting your privacy in Facebook's privacy policy: https://www.facebook.com/about/privacy/ .

You can also use the "Custom Audiences" remarketing feature in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. You need to be logged into Facebook to do this.

If you don't have a Facebook account, you can deactivate Facebook's interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .

Newsletter data
If you wish to subscribe to the newsletter offered on the website, we only require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected. We use this data exclusively for sending the requested information and do not share it with third parties, with the exception of our newsletter service provider.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time, for example, via the "Unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provide to us for the purpose of receiving our newsletter will be stored by us or our newsletter service provider until you unsubscribe. After unsubscribing or once the purpose for receiving the newsletter no longer applies, the data will be deleted from the newsletter distribution list. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist by us or our newsletter service provider to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

We use the following service provider for our newsletter distribution:

MailerLite Limited
38 Mount Street Upper
Dublin 2
D02 PR89 Ireland

MailerLite's data storage center is located in the European Union and holds an ISO 27001 security certificate for information storage. MailerLite has integrated all necessary controls and procedures for the secure processing of personal data, as required by the GDPR, into its systems.

Do not track
Please note that we will not alter our website's data collection and use practices when we receive a "Do Not Track" signal from your browser.

Your rights
If you are a resident of Europe, you have the right to access the personal data we hold about you and to request its correction, updating, or deletion. If you wish to exercise this right, please contact us using the contact details below.
If you are located in Europe, we would also like to inform you that we process your data to fulfill contracts with you (e.g., when you place an order through the website) or to pursue our legitimate business interests as described above. Please also note that your data will be transferred outside of Europe, including to Canada and the United States.

Data storage
When you place an order through the Site, we will retain your order information for our records unless you ask us to delete this information.

Changes
We may change this privacy policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.

contact
If you require further information about our data protection practices, have any questions, or wish to file a complaint, please contact us by email at mail@irieginal.com or by post at the address below:

Sichterwiese 23a, Detmold, 32758, Germany